On July 2, 1928, the Toronto Globe published a two-and-a-half-page spread about the hundreds of handsome new houses that the Price Brothers were building in the Beach. Fawning articles were accompanied by ad after ad placed by the company’s suppliers.

You can click on any of the pages below to enlarge it.

PRICE BROS. BUILDING PROGRAM MEANS MUCH TO BEACH DISTRICT (p. 10)

Toronto Globe July 2, 1928, page 10
Toronto Globe, July 2 1928, p. 10

SPLENDID NEW RESIDENTIAL SECTION AT BALMY BEACH (p. 11)

Toronto Globe, July 2, 1928, page 11
Toronto Globe, July 2, 1928, p. 11

NEW RESIDENTIAL SECTION AT BEACH (p. 12)

Toronto Globe, July 2, 1928, page 12
Toronto Globe, July 2, 1928, p. 12

A special thanks is due to Barb Myrvold of the Toronto Public Library for having these high-quality scans made.